Proven cold email for managed service providers

Cold emails written for MSPs, tested on real prospects.

A growing library of outreach scripts, follow-up sequences and subject lines for managed service providers. Pick a vertical, fill in your details, and send something that sounds like you.

Subject: Quick question about your backups

Hi {first_name},

Most dental practices in {city} I talk to aren't sure their patient records would survive a ransomware attack.

Worth a 10-minute call to check yours?

— {your_name}

What MSP Email Scripts does

Cold email copy library for MSPs. Every service below can be taken on its own or combined into one plan.

300+ ready scripts

Sequences for cybersecurity, co-managed IT, cloud and compliance offers.

Vertical playbooks

Messaging for dental, legal, accounting, manufacturing and more.

Subject line bank

Short, plain subject lines that get opened without spam triggers.

Follow-up sequences

Five-touch cadences with timing that respects the prospect.

Custom copywriting

Our writers draft sequences for your specific services and region.

Monthly updates

New scripts added every month based on what is getting replies.

How it works

A clear, four-step process so you always know what happens next and when.

  1. Choose

    Pick your target vertical and offer.

  2. Personalise

    Drop in your name, proof points and city.

  3. Send

    Load the sequence into your outreach tool.

  4. Refine

    Swap in variants based on reply rates.

Who we work with

Built for teams that want dependable results without managing another vendor closely.

MSP ownersMSP sales repsIT consultantsLead-gen agenciesCybersecurity resellers
300+scripts
22verticals
Monthlynew releases

Ready when you are.

Tell us a little about your business and we'll reply within one working day with next steps.